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IN THE MEDIA: Singles Day…?

When the sales revenue of Alibaba at 13 billion dollars per hour reaches a new all-time high, it’s “Singles Day.” But wait: Singles Day…?


“Singles Day” is the world’s biggest shopping event, even more significant than “Black Friday” or “Cyber Monday” – and yes, it’s “Made in China.” This year, the Chinese online retailer Alibaba alone increased sales within the first hour of November 11th by 22% over the same period last year, and the company will have dealt with approximately 500 million customers at the end of the day.

Because many people don’t yet know about “Singles Day”, we answer the two biggest questions around it:

Why Does the World’s Biggest Shopping Event – Singles Day – Occur on November 11th?

Who Really Benefits From Singles Day?

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