For business

What is curated learning content?

Context Curation

 

Every day, 4 million hours of content are uploaded to YouTube, 293 billion emails are sent, and 500 million tweets are posted on Twitter. As the internet continues to permeate our lives, there has been an explosion of content creation, and it directly impacts your life as a learning leader.

Not only has there been an explosion of content, but the world is changing faster than ever before. According to LinkedIn, many of the most popular jobs of today didn’t exist a few years ago.

This new reality puts a lot of strain on your L&D resources. Not only do you need to build curated learning experiences for the jobs of today, but you must also be agile enough to evolve for the jobs of tomorrow.

For many of you rolling out learning management systems (LMS) or learning experience platforms (LXPs), you probably know that the learning experience you deliver is only as good as the content foundation that you’ve built. In a world where content is abundant, you need to become an effective curator to maximize your learning efforts.

After twenty years of working with organizations of all sizes, we have found the following steps are key in developing impactful, curated learning experiences:

  1. Define
  2. Discover
  3. Design
  4. Deliver

Step #1: Define

The first step to a curated learning experience involves uncovering the gaps that exist in your workforce and defining specific objectives that matter to your organization. These gaps can be understood through strategic meetings with leadership, focus groups with managers, or analyzing data from HR records. Additionally, you can conduct a training needs assessment.

When the needs are clearly outlined, you can build a competency model that serves as a foundation for the upcoming steps.

How we can help you with this step:

At getAbstract, our Learning Consultants act as an extension of your learning team. Your designated Learning Consultant helps you identify content based on the gaps that exist as well as your objectives. In other words, we use this step to focus efforts around the content that’s most important to your company. We’ve done this with many clients over the past twenty years.

Step #2: Discover

Now that you have a better understanding of the initiatives that the learning team needs to focus on, you now need to discover the most relevant material to serve as the foundation. It’s time to sift through the ever-growing collection of content and separate the signal from the noise.

Should you build? Should you buy?

This may be a question your team has struggled to answer; many of you have implemented a combination of both. You don’t have enough time to build the content in-house, but your organization has unique needs, so off-the-shelf content may not be as relevant as it should be.

Regardless of how you answer this question, your team will spend countless hours searching for the most relevant, trusted content to serve as the foundation for your learning efforts.

You may curate free videos from YouTube, popular blog posts online, or purchase management books like The 7 Habits of Highly Effective People. Your team may also purchase a content library or video training as well.

How we can help you with this step:

Once the getAbstract Learning Consultant understands your company’s learning goals, they will begin to curate getAbstract summaries that are most relevant to your needs. Our team is well-versed in getAbstract’s library and is able to provide you with highly-specific recommendations without adding another burden to your busy day.

Step #3: Design

Now that you have defined the competencies and aggregated the content, it’s time to build the learning experience. The design step involves another level of curation, compressing the content and contextualizing it, with the goal of helping the employee answer the question, “what’s in it for me?

In the design step, you will also want to pay attention to how the learning experienced is packaged in order to optimize comprehension of the subject matter at hand. Is this a full-fledged course in an LMS? Is it an in-person learning event? Various topics may require different approaches – for example, content that requires a lot of reading and minimal discussion may not be an effective strategy for an in-person workshop.

How we can help you with this step:

Our entire library is compressed into short, bite-sized nuggets of learning. Most content available on the internet is not formatted in a way that maximizes learning, which means you will need to spend time to curate the most relevant information. With getAbstract, you don’t have to worry about that. We also have unique ways to package content depending on your needs (like a Meeting-in-a-Box, Sketch Notes, or an integration into your LMS/LXP/intranet).

Sketch Notes – an example of how learning can be delivered in a unique way.

Step #4: Deliver

If you’ve followed the previous three steps in the content curation process, you should have online courses, training, and other learning materials that are based on high-quality content and aligned to specific learning objectives. Now, it’s time to focus on the final step – the delivery of the learning experience.

In this final step, you must leverage the best methods of communication for maximum visibility based on your target audience. Should the course be promoted to everyone inside the company or only specific groups, like first-time managers? What tools and technology do you have at your disposal? Should you promote the learning experience through an intranet, Slack, Microsoft Teams, or another way?

For maximum visibility and impact, involving the C-Suite may help drive the learning initiative forward.

How we can help you with this step:

Over the past twenty years, we’ve helped hundreds of clients market their learning experiences and reach a broad audience, maximizing impact. Do you have a playbook for gaining executive buy-in? If you work with our learning consultants, you will spend less time reinventing the wheel and more time deploying the most effective strategies.

Regardless of business or objective size, these 4 steps are vital in crafting a quality learning experience that is adapted by employees. Each one of these steps takes significant time and are a big undertaking. When you partner with getAbstract, not only are you gaining access to our massive, ever-growing library of summaries but an ally in the ongoing process of creating tailored, curated learning experiences.