A company’s core values are the code of honor by which it lives – that is, the fundamental beliefs that guide employee behavior and company decisions. Articulating your firm’s values confers several benefits: Your employees become more productive and motivated, your workforce as a whole becomes cohesive and takes collective action toward your goals, customers appreciate what you’re striving to achieve and become more loyal to your business, and the company’s relationships with its stakeholders strengthen. Following a values-driven business policy is an investment that pays off over time.
Since its launch in 1999, getAbstract has espoused five core values. These principles permeate all the company’s operations:
Professionalism – David H. Maister, author of True Professionalism, asserts that authentic professionalism entails a commitment to improve and to provide the best and most efficient service to your clients. Achieving this lofty goal requires believing passionately in what you do and never compromising on your standards. getAbstract is dedicated to pursuing excellence in all its undertakings, maintaining its position as the leader of its industry and delivering exceptional compressed knowledge to its clients.
Sustainability – Most start-ups fail within their first five years. getAbstract defied those odds, and almost 20 years after launching, it has its eyes set firmly to the future. According to Jim Dewald, author of Achieving Longevity, the companies that endure are those that exude an “entrepreneurial spirit” and embrace innovative thinking. getAbstract began with a simple concept: to summarize the best business books on the market and deliver that compressed knowledge to those who need it most. Having mastered that competency, getAbstract has expanded its service to seven languages. It broadened its scope to cover the best business knowledge found in articles, reports and videos. It has developed a team of highly professional learning consultants to cater for its clients’ personal needs. To remain at the vanguard of the e-learning industry, getAbstract holds innovation contests among all employees.
Fairness – Bruce Weinstein, author of Ethical Intelligence, lists five principles of fairness: “Do no harm, make things better, respect others, be fair” and “be loving.” These values guide all getAbstract’s decisions, and they influence the company’s interactions with its employees, its customers, its stakeholders, its competitors and the wider community.
Purpose – Several studies indicate that a meaningful purpose motivates employees more than salaries or status. Nikos Mourkogiannis, author of Purpose, defines purpose as “the difference between good and great, between honorable success and legendary performance, between fifteen minutes of fame and a legacy.” getAbstract’s purpose is to help people become the best versions of themselves they can be – personally and professionally.
Fun – The average American worker spends 47.5 hours at work each week, which means many individuals spend more time with their colleagues than with their loved ones. Thus, ensuring that the office is an enjoyable place to spend time is important for your employees’ motivation, if not their mental health. The workplace does not need to be grim and depressing. It can be fun. According to Dave Hemsath and Leslie Yerkes, authors of 301 Ways to Have Fun at Work, “Organizations that integrate fun into work have lower levels of absenteeism, greater job satisfaction, increased productivity, and less downtime.” getAbstract’s regular darts, table tennis and fussball tournaments, as well as after-work outings, build camaraderie and provide necessary breaks from high-intensity work.