February 29th, 2012
Leader in Compressed Knowledge Launches Its Next-Generation Website, www.getabstract.com, To House Growing Library of Business Book Summaries
New website provides immediacy to eLearning with enhanced features, greater content, social networking functionally across all computing platforms
Aventura, FL – February 29, 2012 – getAbstract Inc., a global online media company in the area of compressed knowledge – its world-record library offers more than 8,000 business book summaries – today launches its next-generation website: http://www.getabstract.com. The redesigned website is part of a comprehensive branding initiative that embodies the company’s forward–thinking vision and commitment to the growing needs of its clients, including 20% of the Fortune 500, educators and highly motivated individuals.
After extensive research and direct feedback from its user base, getAbstract concluded a strong emphasis on increased functionality to further enhance the knowledge experience was a primary goal for the redesign. As such, http://www.getabstract.com now offers:
“Our online visitors will now experience new functions and improved tools for seamless access to getAbstract’s vast online resources. In addition, improved sharing and mobile synchronization methods enhance the service for all audiences,” says Patrick Brigger, getAbstract’s co-founder and chairman. “This launch lays the groundwork for a philosophy of an ongoing evolution and expansion of our brand with new features and improvements being made when necessary.”
getAbstract’s new website enables users to share favorite summaries folders such as “Top Reads”, to start a book club, to view user comments on summaries, and to suggest and submit any type of knowledge (book, blog entry, video, and more) to be considered for a summary.
In addition to the enhanced features, the website is also more user-friendly. The home page welcomes visitors with bold new colors and a clean design. Moving images with featured content focus on getAbstract’s mission to inspire lifelong learning and to advance knowledge by providing people with relevant compressed knowledge, at the point of need and at the speed of business. This allows users to make the right decisions, to improve their professional success and to better their company’s competitiveness.
Founded in 1999, getAbstract is a leading online media company. Nearly 10 million users internationally subscribe to its on-demand “compressed knowledge.” Its solutions include a library of more than 8,000 business book summaries, available in text and audio on any platform. 20% of Fortune 500 companies use getAbstract to help their employees become leaders and to drive business performance. For more information, please visit http://www.getabstract.com.
February 24th, 2012
Ten years ago, if Sarah Reinertsen, a record-breaking athlete in numerous disciplines, wanted to run, she needed to buy a pair of athletic shoes, rip out the sole and attach it to the bottom of the prosthesis on her left leg. Reinertsen was born with a rare bone-growth disorder and had to have her leg amputated when she was a child. Today, she competes in the Paralympics. So does Nike, which has developed a lightweight sole, complete with swoosh logo, to attach to prostheses.
While Paralympians generally have struggled to gain corporate sponsorship in the past, the tide may be turning. According to BBC reporter Stewart Hughes, the Paralympics is a “‘challenger brand’ – a smaller but potentially more nimble player in the marketplace.” While sponsoring Paralympic athletes may give firms like Nike a good reputation for supporting the disabled community, Kimberley Barreda, a double-amputee and adventure sports enthusiast, pulls no punches: “I wish companies would turn down the glow of the self-manufactured halo and just admit they have discovered a ridiculously huge untapped market, and they would love a piece of it.” As war wounds more soldiers around the world, and as diabetes increases, the number of amputees in the market will continue to grow.
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February 24th, 2012
getAbstract AG has appointed Michel Koopman chief executive officer of getAbstract, Inc., the firm’s Americas arm.
Mr. Koopman’s nearly 20 years of business experience will be instrumental in gaining additional market share with the growing online e-book and audio book audience. According to the Association of American Publishers’ January 2012 sales report, e-books and downloadable audio books continue to grow in popularity. E-book sales for January 2012 increased by 115.8% over January 2011′s sales.
Thomas Bergen, getAbstract’s co-founder and corporate CEO, explains, “Michel’s outstanding track record in leading the marketing and enterprise sales departments of major multilevel organizations, as well as his strong leadership and personal qualities, aligns perfectly with our business direction.”
For more details about this appointment, click here.