Sales & Marketing

Continuing to absorb new and relevant knowledge keeps your sales team competent and competitive in your industry. It empowers your business with solid ideas.

Yet, today’s media-inundated society creates new hurdles for sales managers. Sales teams are saturated with information about new product lines, features and services. This information overload impacts the team’s efficiency, sales performance and the company’s revenue.

Help your sales force differentiate between information that’s beneficial versus information that is not; and, prevent your sales reps from overwhelming customers with information by using these four tips:

  1. Become more selective and prioritize
  2. Seek distilled sources
  3. Identify “mini-breaks” to consume knowledge
  4. Use mobile devices to organize your team and consume knowledge better

Find out additional ways to navigate this deluge of information. Sign up for free and read more tips from the Fast Company article, “Turning Information Overload into Knowledge,” and the Upstart Business Journal, “How to Fight Information Overload Beast and Become a Better Entrepreneur.”

Sales expert and bestselling author Lisa Earle McLeod explains how to sell with noble purpose in a  free 30-minute webinar.

Learn how to:

  • Create your own Noble Sales Purpose (NSP)
  • Use your NSP to increase your success rate and engage customers
  • Avoid the mistake that sabotages 90 percent of sales leaders

When: Friday, May 3 at 12 pm, EST

Reserve Your Spot Now!

Register and you can win a signed copy of the book, Selling with Noble Purpose.

Do you have a team of “Challengers?”

Solution selling is complex, and many clients don’t want to take on too much risk. This is why the most successful reps are needed. These sales reps are known as Challengers in the book The Challenger Sale: Taking Control of the Customer Conversation.

Challengers learn all they can to guide their clients to see solutions, and they help to push their clients beyond their comfort zone with the use of “constructive tension.” This translates to better sales results.

According to the book, The Challenger Sale, Challengers do three steps when they embark on the sales process:

  1. They teach their clients and earn opportunities to challenge their prospects.
  2. They modify value propositions and meet client’s needs.
  3. They take control of the sales cycle.

getAbstract offers more than 9,000 five-page summaries from business books, such as The Challenger Sale. These summaries can help your sales reps differentiate themselves from the competition.

Sign up to learn how to create more Challengers in your sales team.

Sales expert and bestselling author Lisa Earle McLeod explains how to sell with noble purpose in a  free 30-minute webinar.

Learn how to:

  • Create your own Noble Sales Purpose (NSP)
  • Use your NSP to increase your success rate and engage customers
  • Avoid the mistake that sabotages 90 percent of sales leaders

When: Friday, May 3 at 12 pm, EST

Reserve Your Spot Now!

Register and you can win a signed copy of the book, Selling with Noble Purpose.

Does your sales team make effective sales calls?

The first call from a sales rep sets the foundation for the rest of the sale.

Yet, many sales executives are frustrated when the outcomes of the initial call are unsuccessful.

Your sales representatives must analyze the needs and objectives of the client to perform the call well, and they need to offer solid facts and value to the prospect. Read the rest of this entry »

Chances are you will have to sell something at some point in your life, such as selling an idea at your place of work. Selling requires certain talents and skills and getting instant results is often rare.  Even salespeople find themselves frustrated when they don’t meet their goals. Organizations want salespeople to focus on the customer; yet, it’s sales targets that are often emphasized and reinforced.

Achieving sales success is possible. In fact, sales expert and bestselling author Lisa Earle McLeod suggests you can outsell the competition when you sell with noble purpose.  She explains how to adopt this mindset and replicate it in an informative, free 30-minute webinar.

Learn how to:

  • Create your own Noble Sales Purpose (NSP)
  • Use your NSP to increase your success rate and engage customers
  • Avoid the mistake that sabotages 90 percent of sales leaders

When: Friday, May 3 at 12 pm, EST

Reserve Your Spot Now!

Register and you can win a signed copy of the book.

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