Congratulations, you made it to the finish line!
We had a great time with you on social media and hope to hear more from you in the future. The reading challenge is over, but your journey toward a more efficient you is just beginning – and we’ll be there with you, every step of the way. Keep reading and stay focused on your goals.
And now the winners: You read, you liked, you shared, you commented and you won! Congratulations!
Start the year right and become the most efficient version of yourself. To help your personal and professional development, we’re challenging you to #30DaysOfSummaries with getAbstract from January 2 to 31.
This fall, getAbstract is connecting readers with top business authors. Every #TakeoverTuesday, you’ll be able to talk to a new author, ask questions and learn more about the author’s upcoming projects. Join us on Twitter, Facebook or LinkedIn – getting relevant business information has never been so easy!
The first author to take over is Lisa Earle McLeod, founder of McLeod & More and Sales Leadership expert for Forbes. We had a chance to talk to her first and ask some questions.
getAbstract: Lisa, what’s the one thing every business leader should ask?
Lisa Earle McLeod: The key question every leader needs to ask is do we have a Noble Purpose or do we just sell stuff? The answer is directly linked to your profitability. The data is clear, organizations with a Noble Purpose – a purpose that focuses on improving life for their customers – outperform organizations that are focused on hitting financial targets. I created the concept of Noble Purpose six years ago after my research with sales teams revealed that salespeople who sold with Noble Purpose – who truly wanted to make a difference to customers – consistently outsold the salespeople who were focused on sales goals and money.
getAbstract: That sounds counterintuitive. Shouldn’t a salesperson’s motivation be to “sell stuff”?
Lisa Earle McLeod: The words noble and selling are rarely seen together. Most people believe that money is the primary motivator for top salespeople and that doing good by the world runs a distant second. That belief is wrong. If you have a Noble Purpose, the odds are on your side. If you’re just selling stuff, you’re going to be in for a very tough time.
getAbstract: This might be the first time some of our readers hear about Noble Purpose. How popular is this concept?
Lisa Earle McLeod: Noble Purpose is catching on because it works. Early adopters like our clients Hootsuite, Flight Centre and G Adventures put the language into the business vernacular. For example, Hootsuite CEO Ryan Holmes regularly talks about their Noble Purpose: “We help our customers transform their message into meaningful relationships.” During the time we worked with their firm, Hootsuite doubled revenue. Noble Purpose was the jumping-off point for a growth strategy that has delivered attention-getting results. The media is starting to cover it as well. In 2014, The Wall Street Journal quoted Merrill Lynch leader John Theil’s annual address to his team where he asked 13,700 financial advisers to “find their Noble Purpose.” In 2016, WSJ did a piece about how we (McLeod & More), use Noble Purpose to increase employee engagement. Purpose is not new. What’s new is the process we’ve created to take it from concept into tangible business strategies. Our clients are getting big results, that tends to get people talking.
Do you have more questions for Lisa? Connect with her on social media this #TakeoverTuesday.
Curious about our next author takeover? Don’t miss Jason Womack on October 4.
getAbstract has always tried to summarize the most important, informative and entertaining business books on the market. But with hundreds of quality titles being released every month, we may inevitably miss a few that deserve a spot in our library.
Maybe you can’t find a particular selection on our website. Perhaps you’ve just read a fantastic book or watched an amazing video presentation that you think we should summarize. Please send us your ideas and suggestions!
When it comes to learning and development within your organisation, there’s two words you never want to hear: status quo. And whether your L&D specialists believe in their methodology or can support its effectiveness is immaterial. Status quo implies you are satisfied with the ways things are and have no immediate plans to implement change.
In business, unless you are moving forward, you are moving backward. It’s easy to fall into a routine, particularly if your company is financially successful and your employees appear to be growing professionally. But if you don’t have standards to measure yourself against, how can you possibly know if you’re maximising your L&D initiatives?
Since we’re in the business of education, it’s only natural for getAbstract to applaud those committed to expanding literacy and knowledge while encouraging more adults to read.
Since 2011, organizers and volunteers with World Book Night have distributed free books to roughly 2.5 million people, mostly throughout the UK and Ireland. World Book Night 2016 will be celebrated this Saturday, April 23, generally believed to be the date of William Shakespeare’s birth and death.
In honor of World Book Night, getAbstract is going to award one-year Business Gold memberships to three lucky people. That’s a $299 value that entitles you to unlimited access to our business book, business article and talk summaries. All you have to do is tell us what you’re reading these days. Share your recommendations via Facebook or Twitter using the hashtag #worldbooknight and tagging @getabstract. You can post your reads until Sunday night.
Who knows, maybe your selection is already in getAbstract’s library – or will be someday.
You would be hard-pressed these days to find a getAbstract summary that doesn’t warn against the curse of complacency. The evidence is overwhelming – ask any clear-thinking executive or consultant. Not even the world’s most successful organizations can afford to be satisfied with the status quo. Last year’s profits and products are old news. “Now” is the only thing that matters. Competition has never been as fierce, making innovation an absolute priority.
getAbstract has been an industry leader for years because we constantly look for new and better ways to serve our clients. So we’re excited to announce our latest product – business article summaries – a collection of the most relevant reports, articles and white papers from leading think tanks and bloggers worldwide. You won’t have to wait until important information appears in a book, publication or video. Material from prestigious organizations such as the World Economic Forum and the Brookings Institution will be at your fingertips.
We are pleased to announce that getAbstract will be a sponsor of the Global Peter Drucker Forum 2015 on November 5-6, 2015 in Vienna, Austria.
The 7th Drucker Forum touches a key theme of our time: It will look at the technology Tsunami – with Robotics, Big Data, Artificial Intelligence, Cloud Computing, and The Internet of Things – through the lens of humanity.
As you know, getAbstract summarizes not only written content such as books, articles or reports but also choice video talks. Our two-page summaries are based exclusively on TED Talks, where eminent thinkers, entrepreneurs and innovators – including Bill Gates, Stephen Hawking, Seth Godin and Sheryl Sandberg – inspire a global audience with daring thoughts and enlightening insights.
But TED Talk summaries were just the beginning! getAbstract has widened its scope to include other video talks as well. We screen a vast array of diverse content, looking for cutting-edge material that will pique your intellectual curiosity. Then our authors expertly turn it into concise summaries.
A celebration of this year’s most innovative, influential, and powerful nonfiction works
Every year, the world-class editors at getAbstract read through the most inspiring, outstanding, and enlightening English and German nonfiction business literature available, and choose four recipients of the getAbstract International Book Award. Here is a look at the 2014 winners announced during the Frankfurt Book Fair in Germany.
Now in its fourteenth year, getAbstract honors ten critically acclaimed nonfiction books from the past year’s business literature. This is the longest-running international business book award program and celebrates English and German-language works. Previous winners include celebrated authors such as George A. Akerlof, Phil Rosenzweig, Jared Diamond and Detlev S. Schlichter.
“I feel honored to have received this award in previous years from an organization that has a reputation for quality analysis and review of business books,” said Robert J. Shiller, Nobel Laureate and Yale University Professor. “It means more to me to receive an award like this than it is to make a bestseller list.” Read the rest of this entry »
In his best-selling book “Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements“ Scott Goodson explains his concept of “Movement Marketing,”- a fascinating notion that lends brands some soul in our mass-marketed, mass-produced post-millennial world. At getAbstract, we wanted to know more, so we interviewed Scott Goodson to gain a better understanding of how every company can benefit by sparking their own uprisings.
SG: I have had the privilege of building some of the world’s most iconic brands: IKEA, Heineken, Pampers, Emirates Airline, Sabra, and Smart Car. From my early days I believed that movements do more to build a business than advertising. Once you have a cultural movement you can do anything in an evolving media and technology environment.
Every brand can spark a movement but not every brand deserves a movement. When I coined the idea of movement marketing I envisioned that the brand should be aware of its own culture and connect to an idea on the rise in culture in an authentic way, i.e. in a way that aligns with the brand benefit or brand purpose. In the case of KFC they do good by enabling many people to eat. People don’t starve in America. KFC helps provide a consistent quality food product that is accessible to many people. And they do it in a safe and efficient manner. When I was in China recently it was evident just how vital this benefit is. For Movement Marketing to be effective, the key is to align with something that is relevant to the lives of your audience and that it is an issue that they truly care about in their lives. Education is a big one. So too, are empowering women… connecting families together in the age when technology is pulling families apart. Indeed, there are a lot of important issues and breast cancer is an important issue too. Was it the right one for KFC? You decide. Perhaps they should have aligned themselves with a brand that was relevant to their products and aside from chicken “breasts” there was no common ground. The purported linkage between KFC and breast cancer breaks down like this: KFC causes obesity, and obesity increases one’s risk of breast cancer. It can therefore be argued that KFC causes breast cancer. Compared this to Dove, which is a beauty brand that aligned itself with a movement related to beauty with their internationally successful “real beauty” campaign.
SG: Traditional advertising finds a creative way to present a product so that it’s memorable and distinguished. Movement marketing starts with an idea on the rise in culture and ties it back to the brand benefit. Advertising is exclusive; movements are open. Advertising is about inspiring people to buy, movements get people to do something or change their behavior. Movements are all about crystallizing and curating consumer passions, advertising is all about the product. Advertising starts as media dollars flow and stop when media dollars are shut off, whereas movements are sustainable. Advertising happens primarily in traditional media; movements start by honoring the community, using social to spread the message like wildfire, and traditional media to amplify that message to a wider audience. Movements tap into core beliefs that individuals have a passion for outside of the consumer market. And now there is a movement for movements. Some of the greatest marketing minds of our time are arguing for a deeper use of brand such as Jim Stengel in Grow or Denise Lee Yohn in What Great Brands Do. Indeed, Daniel Pink, Adam Morgan, John Gerzema, Guy Kawasaki and even Sheryl Sandberg, the CEO of Facebook, all touch on this in their recent literature. They are right and it is true.
Providing answers to today’s financial market challenges.
New York, NY, October 29, 2013: At today’s Buttonwood Conference, getAbstract AG and The Economist Intelligence Unit (EIU) unveiled Compressed Finance, a new mobile knowledge platform that aims to curate and compress the world’s most salient economic reports and outlooks, as well as country and industry profiles.
The increasing complexity of today’s global economy makes access to the right information essential for finance experts who need to make intelligent decisions. However, these leaders are often confronted with information overload and time constraints.
Drawing on its 15 years’ experience as a leader in the compressed knowledge field, getAbstract fills business professionals’ need for current and accessible financial and economic knowledge. Working together to create Compressed Finance, getAbstract and The EIU curate the most relevant content from renowned institutions – such as the World Bank, the International Monetary Fund, the World Economic Forum, the Brookings Institute, the European Central Bank, and many more. getAbstract then compresses the information into concise two- or five-page summaries, which customers can access online via their PCs and mobile devices (Android, iPhone/iPad, Blackberry). The new Compressed Finance platform is available to subscribers on www.getabstract.com.
Thomas Bergen, CEO of getAbstract AG says, “Providing managers worldwide with relevant and easy-to-access business knowledge has been getAbstract’s goal since its foundation 15 years ago. In the aftermath of the recent economic crisis, partnering with The Economist Intelligence Unit to provide decision makers with compressed financial reports, outlooks and profiles from experts was the next logical step and an excellent addition to our growing library of compressed business.”
Lucerne, Switzerland – July 29, 2013. Have we learned from the financial crisis? Can business repair the economic damage the crisis inflicted? Can we predict the future? The best authors dare to ask big questions. They research, analyze and scrutinize. They provide us with food for thought – and in the best cases, it’s a feast.
getAbstract is proud to present the getAbstract International Book Award to the best business books of 2013 This year, getAbstract assessed more than 10,000 English and German business books in the fields of leadership and management, strategy, sales and marketing, human resources, economics and politics, finance, and career development, and we have selected 10 finalists.
getAbstract is proud to announce the launch of TED Summaries, the result of a novel collaboration with TED (Technology, Entertainment, Design). getAbstract is the first company in the e-learning industry to provide this service.
TED offers the world’s most renowned and innovative leaders and thinkers a platform to present and publicize their ground breaking ideas and research. getAbstract carefully curates and professionally condenses TED Talks into succinct executive summaries – a format that executives can readily absorb. getAbstract has tailored the format of its business summaries specifically to the needs of an audience of corporate professionals and entrepreneurs who strive to be creative and innovative and to stay abreast of change. Each pithy summary encapsulates the core ideas of a TED Talk into a short, easy-to-digest text that requires just a two-minute investment of reading time. Every TED summary contains hyperlinks that lead readers directly to the pertinent section of the video where the linked information is discussed.
Every week, getAbstract adds new summaries of the most relevant TED Talks to its growing business library. TED Summaries are integrated into getAbstract’s Gold Subscription and are also available to corporate subscribers.