Thanks to new guidelines, the FAA has officially given us the okay to keep our phones on during take-off and landing. By the end of the year, we will have more time en route – gate to gate – to maximize our use of our electronic devices.
This change means more reading time in transit. And while in the past that required carrying your books and journals on board an airplane, now you can simply download your reading materials to your smartphone, tablet or laptop. When you combine that flexibility with getAbstract’s quick-to-consume summaries, efficiency has never been more, well, efficient. In a three-hour flight, say, from New York to Miami, you could absorb the key content of 10 business books without even turning a page.
getAbstract Travel Packs and Knowledge Packs – six-summary or three-summary bundles delivered straight to your inbox are a great way to make the most of every minute you have between starting point and destination. If you’d rather create your own playlist, we suggest you add these three 6 summaries to your reading list, if you haven’t already checked them off.
Why read it? Schwarz, an organizational psychologist, introduces you to a “mutual-learning mindset” that helps leaders become as open-mined as they claim to be. He applies his 30+ years of experience to give team leaders and team members five core values they can adopt to improve results, foster innovation, decrease implementation time, get commitment, reduce costs and increase trust, all exponentially.
Why read it? IT guru, Webb (former COO of eBay and board member of Yahoo) and business writer Adler explain how to maximize your potential in this new age of creativity, innovation and entrepreneurialism. Webb identifies four mindsets: the company man, CEO of your own destiny, disenchanted employee, and the aspiring entrepreneur. Using the book’s examples, worksheets and checklists, you can think and plan while discovering new tools for personal and team productivity…and while flying, of course. Remember, you’re still 35,000 feet up.
Why read it? Learn how to move from data to decision, and from action to results. Hemann and Burbary start with the basics and progress to the details to help marketing and public relations professionals capitalize on insights from digital marketing analytics, spanning R&D to CRM to social media marketing.
Why read it? Do you want your product, service or cause to become the buzz word on the street and on the tip of everyone’s tongue? Think of Berger as your new best friend. He explains why you should forego advertising in favor of marketing by earning favorable opinions from your friends and acquaintances. Of course social media provides some of the tools for crafting a public conversation but, as Berger demonstrates, viral and social marketing is only the beginning. This is essential reading for marketers, advertisers and sociologists.
Why read it? In 2008, Silver correctly predicted the outcome of the presidential election in 49 of the US’ 50 states; in 2012 he correctly predicted all 50. In his breakout book, he demonstrates how to predict and forecast events in a wide variety of fields. Although packed with dense information, Silver’s book is clearly written. He explains complex concepts well. Recommended for futurists, investors, candidates and policy makers.
Why read it? After years of research, Blinder, the former vice chairman of the US Federal Reserve Board, presents his exploration of the 2008 financial crisis. He attempts – with a splash of dry wit – to untangle the crisis’s web of complex issues, corporate interests, and politicization, not to mention the trail of lies that left Americans angry and confused. It’s a terrific read for anyone looking for an honest, clear-headed explanation of how “the music stopped,” and why.