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Überpreneurs are heroes who work to solve the world’s greatest problems and improve the lives of millions. Among those thought leaders are Mo Ibrahim, Jeff Bezos – Founder of Amazon, Bill Gates – from the Bill and Melinda Gates foundation, James Oliver (“The Naked Chef”), and 2006 Nobel Peace Prize winner Mohammad Yunus.
This summary explains why the best thought leadership derives from great strategy, specific goals and deliberate planning. The author uses lessons learned through history to offer advice to companies whose goal is to become a “thought leader” without much risk to their hard-earned reputations:
This summary will teach you how to use the social media to market your brand, small business or nonprofit in a month.
Social media lets you showcase yourself with clients, prospects and the press. You can stay in close touch at no cost, particularly if you increase your site’s visibility by making it appealing to search engines. Social media is not just for the young and it is not a fad. People of all ages use it, and the platform is expanding. So, what is the recipe to making an impact? Martin breaks it down in 8 simple steps: